ESPN 100.9-FM (WLUN)
825 East Main Street
Midland, MI 48640
ESPN 100.9-FM is the radio flagship home of the Great Lakes Loons. The station was purchased by the Loons organization on March 25, 2008 from the Last Bastion Trust. The station was previously owned by Citadel Broadcasting, operating as a simulcast of classic rock station WILZ-FM.
The Michigan Baseball Foundation, the 501(c)(3) non-profit corporation that owns Dow Diamond, helped finance the purchase. The Foundation also funded the construction of the radio studio in the Dow Diamond press box, overlooking the baseball field, which was completed in January 2009. These steps, made by the Michigan Baseball Foundation, are consistent with the Foundation’s stated mission of promoting regional economic development.
ESPN 100.9-FM carries ESPN Radio’s flagship weekday programs Mike & Mike (6-10am), featuring former NFL lineman Mike Golic and SportsCenter anchor Mike Greenberg; The Dan Le Batard Show (10am-1pm), featuring Dan Le Batard and Jon “Stugotz” Weiner; and Russillo & Kanell (1-3pm), featuring Ryen Russillo and Danny Kanell.
ESPN 100.9-FM carries The HUGE Show, hosted by Michigan’s premiere sports talk show host Bill Simonson, from 3-6pm. Select weeknights, that is followed by BTN Live, a nightly show aired on the Big Ten Network that looks at all 14 teams in the B1G Conference.
Beginning in October 2015, the radio station began producing its own weekly show The Offseason Podcast hosted by Great Lakes Loons front office members. New episodes are recorded each week and can be downloaded on iTunes, SoundCloud or ESPN1009.com. Friday nights after 9 p.m., portions from the current week’s episode can be heard on the radio station.
In addition to being the flagship station of the Great Lakes Loons, ESPN 100.9-FM serves as the home for the following properties:
MSU Football & Basketball
MSU Coaches Shows
Northwood Men’s & Women’s Basketball
Northwood Coaches Show
Saginaw Valley League High School Football and Boys & Girls Basketball
Major League Baseball
NCAA College Football, including bowl games
National Football League
Like the Loons, ESPN 100.9-FM operates as a non-profit organization. The radio station will provide an additional revenue stream for the Michigan Baseball Foundation, which along with the Loons has helped generate over $350,000 in charitable donations during the Loons first season. The station’s purchase also corresponds with the Foundation’s mission of promoting local economic development.
Marketing & Communication
Host, The Offseason Podcast
Business & Traffic
Production & Operations