ESPN 100.9-FM (WLUN)
825 East Main Street
Midland, MI 48640
ESPN 100.9-FM (WLUN) is an award-winning 24/7 sports radio station. The station was purchased by MBF Enterprises on March 25, 2008 from the Last Bastion Trust. The station was previously owned by Citadel Broadcasting, operating as a simulcast of classic rock station WILZ-FM.
The Michigan Baseball Foundation, the 501(c)(3) non-profit corporation that owns Dow Diamond, helped finance the purchase. The Foundation also funded the construction of the radio studio in the Dow Diamond press box, overlooking the baseball field, which was completed in January 2009. These steps, made by the Michigan Baseball Foundation, are consistent with the Foundation’s stated mission of promoting regional economic development.
ESPN 100.9-FM carries ESPN Radio’s flagship weekday programs Keyshawn, JWill & Max (6-10am), featuring Super Bowl Champion Keyshawn Johnson, former college basketball star Jay Williams, and TV personality Max Kellerman; #Greeny (10am-12pm), with sports radio legend Mike Greenberg; and Bart & Hahn (12p-2pm), with former NFL linebacker Bart Scott and longtime NY broadcaster Alan Hahn.
For three hours each weekday afternoon, ESPN 100.9-FM shifts to local sports talk. The HUGE Show, hosted by Michigan sports talk show host Bill Simonson, can be heard from 3-6pm.
Since 2016, the station has received numerous Broadcast Excellence Awards from the Michigan Association of Broadcasters in categories such as Play-by-Play, Sports, Commerical, Marketing Materials & Promos, Feature/Use of Medium, and New Media. At the 2017 Broadcast Excellence Awards in Lansing, ESPN 100.9-FM was named a “Station of the Year” by the Michigan Association of Broadcasters.
In addition to being the flagship station of the Great Lakes Loons, ESPN 100.9-FM serves as the home for the following properties:
Michigan State Football & Basketball
Michigan State Coaches Shows
Local High School Football and Boys and Girls Basketball
Major League Baseball
NCAA College Football, including bowl games
National Football League