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Sports radio listeners are intelligent consumers with expendable income and an appreciation for value. ESPN 100.9-FM’s audience is 100% engaged. This is not background noise.

Learn how you can drive sales and build brand awareness through associative sports branding with your favorite high school, collegiate or pro sports team. Click here to email Director of Sales Rich Juday for more information, or call him at 989-488-3041

Local Focus

Nobody features more local sports coverage in the Great Lakes Bay Region than us!

Great Lakes Loons – 132+ games

High School Basketball – 20+ games

High School Football – 10+ games

Sports Talk – 15 hours per week


By The Numbers

54% of men 25-54 in WLUN listening area listen to ESPN 100.9-FM Monday-Friday from 6 AM-7 PM (via Scarborough Research)

64% of ESPN 100.9-FM listeners more likely to have a household income of over $250,000

Award-Winning Programming

Keyshawn, JWill, & Max Kellerman – 6-10 AM

Greeny – 10 AM-12 PM

Bart & Hahn – 12-3 PM

The Huge Show – 3-6 PM

Michigan Golf Live – Saturday 7-9 AM during the summer

Wild Michigan – Saturday 5-7 AM

The Sports Life (From the Spartan Sports Network) – Saturday 9-10 AM

Today’s Homeowner – Sunday 7-9 AM

Local Sports Coverage

Great Lakes Loons

Detroit Pistons

High School football and basketball

Michigan State football and basketball

Michigan State coaches shows

Inside the Huddle With Mel Tucker

Timeout With Tom Izzo

Northwood University Coaches Shows

Central Michigan University football


National Sports Coverage

College Football – regular season and bowl games

NFL – games of the week

MLB – regular season, playoffs, World Series

NBA – regular season, playoffs, Finals

Featured Segments

This Day In Sports History

Your Weekend Planner

Hot Take

Scholar Athlete of the Month

Great Lakes Bay Region MVP

Loons Updates (April-September)

On the Green (May-September)

Tigers Updates